The Corporation

I set out to find a multi-national company with a relatively non productive website. With my mounting knowledge of demographic and exposure issues, this should be no hard task to find. I was in no particular rush so I trawled through some reasonable prospects. After I had a short list of ten companies. I then had a brand new challenge to face. When you mail these companies, you invariably have your mail processed by the webmaster team. How do i tell these teams that their website is somewhat less than useful. How would I possibly get the team to pass on a message to their managers that indicates they are bowling wide of the wicket?

The solution. It was there all along. I was not saying their web design was no good, I'm saying that it was not "engineered" for maximum coverage. Indeed, I found myself in a unique position to enhance the web teams efforts. I used this approach to the ten on my short list and waited for a response.

Two out of ten was not bad for an unsolicited email introduction. I made another note.

Fortunately, I struck a couple of forward thinking webmasters who were keen to try out my experiment. We had discussions to analyse the target audience, pulled the stats for their viewing details and went about the experiments. 

There were still a couple of anomalies to be addressed, the massive fluctuation in viewing numbers and the dramatic changes of internet access details. 

This caused me to create a graphical representation and compare it with graphs of many other stats. So was born the SIPAX and DEPIUM programs.

I still have a number of experiments running, some in the engineering field, some in the Mathematical field. As for my "engineered" approach to e-business websites. I am fortunate enough to say I earn a comfortable living doing what is essentially, my hobby.   

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