Website compatibility is, in essence, the ability to present your web site to your target market. Let us make an example. 

1)Your website sells Jelly Beans. 
2)Your target market is 10 - 25 year olds in Poland. 

Your website is amazing. It looks great, the navigation is simple, the look and feel make your mouth water for Jelly Beans. It is absolutely perfect.

But.....

What do you know of the demographics in Poland? What web browsers are they using? What connection speeds do they have? What plug-ins are supported? What time is their peak browsing period? What percentage own credit cards to buy from you direct? What percentage of your viewers speak English?........and so on. Can they actually see your webpage?

Of Course your web designer didn't think about all this. He is a web designer, not a design engineer. "It's not his job".

So where does that leave you and your wonderful website?

Don't panic, all is not lost. This is where design engineering takes over from architectural design. It is the design engineer's job to work with what he has. If you seek your own design engineer, then rest assured he will not criticise your amazing design, he will simply look into the various issues and make the maximum adjustments he can. Guess what, most of what he does is not even noticeable on a web browser.

Of course, all the information required is available on the internet from one source or another. If you have the time and the compulsion, why not have a go yourself?

To get us started let us look at the page style you are reading right now and see how it holds up.

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