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web demographics - data input

 
 

 

 
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  "The underlying strength of any demographic model is its data input. Without the right data, no algorithm can produce an accurate result"  
 
 

 

 
 

Firstly, let us look at some commonly available demographically related data. I have used a little Java scripting on this page to show you what information is "easily" obtained from people simply visiting a website. All this java script is freely available on the internet. 
 

 

You are using Microsoft Internet Explorer MSIE 5.5

Your screen resolution is 800x600.

Your screen color depth is 16777216 colors.

IP Address Details - Your Browser Does Not Support This Script

Your Operating System is (According to your browser): Windows 98

You arrived at this page from URL: http://www.makrobicz.com/modelling.html

Your CPU Class is: x86

Your browser supports cookies.

You Have Been Here: 2 times

You Have The Following Plugins Installed (NN4+):  

Not all these Scripts work in all browsers but you can get an idea of the kind of information being passed. 

With your IP address a quick "whois" lookup will reveal your ISP and geographic location. Combine that information with who is using what OS (Operating System) and screen/monitor details and we can start building some useful demographic information. 

The scripts I have used here simply return the information to your browser, of course they could easily be adapted for a database entry. I do not collect or use any information from this page. 

My current versions of SIPAX and DEPIUM are C++  applications. I am currently working on an online PHP4 limited version and an MSexcel version for free download to use while offline. When they are ready I will announce them on the index page. If you are interested, then please hit "<Home" below and bookmark the page, then pop in now and again to see the latest developments.

The next topic in the Demographic series is marketing, not the various ways of marketing a website but the issues of which techniques to use in different geographic locations.

 

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