Search engine optimisation is the single most important factor of your online marketing campaign. A high search position for the right terms is your doorway to success.

A Search Engine thrives on the text content of a website. They do not like graphics. Your marketing department will tell you how graphics can capture users effectively but too much text will bore them. That opens up a few possible routes, all of which are methods of Search Engine optimisation.

What is Search engine optimisation?

Search Engine Optimisation is the art of creating pages that search engines perceive "friendly". This means the type of page a Search engine prefers to deliver to the end-user first.  

There are numerous methods to achieve high rankings and each have their own benefits.   

Cloaking

Cloaking is a technique of presenting a page that redirects users to a poorly ranked page while the known search engine spiders (the software that reads the page for indexing on the search engine) are fed with a page that is created solely to achieve a high position with little appeal to the general viewer.

This technique is one of the most powerful optimisation methods available and also the most risky. If a search engine detects this method, it is likely to ban your website from the index completely

     "...certain actions such as cloaking, writing text that can be seen by search engines but not by users, or setting up pages/links with the sole purpose of fooling search engines may result in permanent removal from our index." Google (S.E.)

   "...Your site cannot mirror or redirect to another Web site." Lycos (S.E.)

Doorway Pages

Creating additional pages formatted solely for a good search engine ranking with a simple "click here"  instruction to proceed to the viewer friendly pages.

These pages are not treated as cheating like the cloaking method and various Search Engines perceive doorway pages differently.

   "Reasons your site may not be included... ...You employ doorway pages. Google does not encourage the use of doorway pages. We want to point users to content pages, not to doorways or splash screens." Google (S.E.) 

Trade Off

An optimisation trade off between the viewers pleasure and the Search engine requirements. This method is the safest and the most technically demanding method. Its future as an optimisation strategy is assured by the search engines themselves.

   "Create a site with content and design that are straightforward, appropriate and relevant for visitors to your site." Google (S.E.)

The "Makrobicz (Trade Off) Algorithm Echoes"  return the same results within a 1% margin of accuracy across the major search engines for all their algorithms.

With the power of our "Echoes" we need not employ cloaking or doorway tactics. Instead we offer you the safest, most reliable Search Engine optimisation solution. With statements like.

   "Be very careful about allowing an individual consultant or company to 'optimize' your web site. Chances are they will engage in some of our "Don'ts" and end up hurting your site." Google (S.E.)

You know you are in safe hands with us.

Read more about the available services from Makrobicz