The strategic concept to web design is born of research. A clear business objective will lay the foundation for your online success.

#1  Be seen 

The world wide web is a powerful medium and very misunderstood. It is live and new access technologies are being developed as we sleep. The core concern of any web design is that these technologies, along with the old and the current methods of browsing are able to access your website.

Ensuring your website conforms to the guidelines laid out by the w3.org will mean your website is fully interoperable and available to the largest target audience.

#2 Market Exposure

Your fully interoperable website needs to be able to get in front of your target audience. Over 80% of your visitors will come from search engines and directories. The rest will come from other effective methods of advertising.    

The number of visitors arriving from the search engines and directories is paramount to the success of your marketing campaign. Every page should be constructed to be search engine friendly. 

Further effective methods of market exposure to maximise your audience are frequently overlooked.  Examples can be found at  Market impact.

#3 Usability

Once your visitors have found your page, they need to be kept on the site. This means providing a simple, concise navigation system to access all the information. A well structured content navigation system will facilitate both user friendliness and allow additional content to be added as the website matures.      

#4 The colour of success

There are colours that sell, there are colours that invoke trust. in fact, there are colours that enhance almost every environment.  The science of colour is still young and is widely ignored. It is no accident that large internet names like Dell, IBM, EIC, NEC, Ford, Volvo, Microsoft and Linux use a blue, white and black colour scheme.

There are many successful colour combinations, each have their own unique properties. All have their place on the world wide web.

#5 Readability   

The success of web page structure is the readability of the information contained. Unlike a magazine publication, a web page will probably look different for every viewer. 

Well structured paragraphs, simple copywriting and neat presentation will afford a pleasant experience for your readers and may be the formula to keep them away from your competitors.

#6 Art Works

Correct use of images will spice up the look of a page, enhance interest and can provide a visual realisation to a complex or ethereal product/service. Used correctly, images can be a successful "point of sale" tool. 

A website with good text content and well positioned images will outperform any image based "art site". It will rank higher in the search engines and directories, download quicker, be viewable by those with text only browsers, audio browsers, surfers with images disabled and Braille web readers. It will also translate into the preferred language of each visitor. meaning your website will truly reach the largest audience and achieve Maximum Market Exposure.

#7 Trust

Whether you require web design or  consultancy, making the right decision first time is key to your success. With Team Makrobicz, your online business rests in safe hands.

Read more about the available services from Makrobicz